Adrienne Tan left corporate life in 2004 to explore what life had to offer. During her journey, Adrienne saw an opportunity to offer “on-tap” Product Management services to companies that wanted to develop and launch fabulous products. Brainmates was subsequently conceived over a cup of hot chocolate with Nick Coster. Adrienne is not only passionate about developing new media products but loves managing and steering the Brainmates business towards bigger and better things. In her previous life, Adrienne worked for the Microsoft Network, Telstra BigPond and AUSTAR in various senior positions. Her last role at AUSTAR as Group Product Manager saw her managing AUSTAR’s Internet service and creating a number of Interactive TV services such as Sports Active and BOX OFFICE for AUSTAR TV. Apart from evolving Brainmates, Adrienne dreams about travel and living in Italy. She is a BIG foodie who enjoys making steamboats and loves a BIG glass of red after work. Adrienne has a Masters of Economics (Social Science) with distinction from The University of Sydney. She majored in Industrial Relations in her undergraduate degree. Her other academic pursuits include lecturing at the University of Technology Sydney in Information and Interaction Design and co-authoring a chapter in the book Digital Experience Design.
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Key expertise: Product Planning, Product Development, Product Design