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White Paper: A Pricing Framework for Product Managers

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whitepaper-pricingWouldn’t it be great if there was a sure-fire formula for pricing that is guaranteed to increase sales and profits.

This whitepaper helps by providing Product Managers with a pricing framework aimed at delivering results in the market.

The following topics are covered in our pricing discussion:

  1. Popular pricing strategies including cost-plus and value based.
  2. B2B pricing methodologies.
  3. The use of conjoint analysis in B2C marketing.
  4. Common win-win pricing techniques.
  5. A Brainmates pricing framework for the planning and execution of pricing to help increase product sales.

Download the Full Article at  – A Pricing Framework for Product Managers (PDF)


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Brainmates develops and improves Product Management capability in organisations. Our services ensure organisations have high performing product teams and processes to support the design and delivery of goods and services customers love. We provide training, coaching, workshop facilitation and process design for Australia's largest companies.

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1 Comment

  • Humphrey says:

    Great white paper thanks so much Rob and Brainmates!

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