Register now for Essentials of Product Management, Sydney 26 to 28 August.

4 Steps to Creating a Product Roadmap (Part 1)

Posted on 28 July 2014 at 12:24 by Nick Coster

The idea of a Product Roadmap is a simple one.

Provide a prioritised list of the New Products or Product Enhancements that the business will deliver to the market and show roughly when to expect them to be release/launched. Easy!

On the surface the process is a simple one too.

  1. List all products and enhancements.
  2. Prioritise products and enhancements.
  3. Schedule products and enhancements.
  4. Share the roadmap with others.

But here are some of the problems that we commonly hear that make the roadmapping process hard: Continue reading...

Tagged in:Communication, Planning, Product Roadmaps

Confessions of a Small (But Mighty) Business Owner

Posted on 25 July 2014 at 10:11 by Adrienne

The 10th anniversary of Brainmates is fast approaching. What I would love to report is that it’s been a phenomenal success and the market has responded positively when we’ve tried to sell professional and experienced Product Management consulting services. But alas…. it never plays out as one imagines.

In some cases, success has been easily achieved … and at other times, it’s been like treacle, difficult to get any traction. There are ups and downs, and the only way to climb out of a ‘down’ time is to:

  1. Grit your teeth and bunker down for hard work,
  2. Integrate more closely with your market,
  3. Course correct and,
  4. Make the decisions as you learn more.

And that in a nutshell is business.

But the down times are what drives us forward. Without it we wouldn’t innovate and we wouldn’t find new solutions to problems.

The lessons learnt from running a business can be applied to managing a product. Here are some of mine over the last 10 years. Continue reading...

Tagged in:Business, Business Owner, Product Management Advice, small business, start-up

5 Minutes With Lisa Wong, Director of Product & Initiative Planning at eBay

Posted on 26 May 2014 at 9:01 by Adrienne

Lisa Wong has been practicing her Product Management craft at eBay for close to 9 years, having started as the Product Manager of eBay Motors in 2006.

We spent some time with Lisa getting to know her thoughts about Product Management before her speaking engagement at Vivid Sydney The Essential Steps to Creating Great Products & Services on the 6th of June 2014. She is one of 4 speakers sharing her insights and stories.

Lisa Wong Headhot SQ

 What are some of the best Product Management highlights during your career?

The best product management highlight in my career was when I allowed myself the courage to take on the very role I was hired for, to be an expert in my product domain area, to reinterpret what the business actually needed, to rethink their solutions and to offer my  professional point of view, rather than just implement precisely what was prescribed to me.  Continue reading...

Tagged in:Product Manager Interview

Lost In Translation

Posted on 23 May 2014 at 1:28 by Adrienne

Language is a complex beast… According to the Linguistic Society of America, in 2009, there were just over 6900 distinct languages globally. The diversity in language whilst has many cultural benefits, throws up numerous challenges as we interact and transact across global borders. Even within the one language, the misunderstanding or misinterpretation of words can throw up numerous issues.

One such challenge is that faced by Product Management when communicating with their Finance teams. It’s no secret that the Product Manager often feels stymied by the Finance team and what seems to be archaic processes’ protecting the company’s purse strings. Justification for new product ideas is lengthy and is often more complicated than it needs to be. Continue reading...

Tagged in:Finance For Product Managers, Financial Fundamentals

5 Minutes With Henry Ruiz, Chief Product Officer, REA Group

Posted on 22 May 2014 at 6:25 by Natalie Yan-Chatonsky

In the lead-up to the Vivid Sydney Product Management Mini Conference on the 6th June, 2014, we interviewed Henry Ruiz, one of the 4 keynote speakers. Henry will be sharing his pearls of wisdom about how he creates great products and services during Product Development.

As Chief Product Officer for REA Group, Henry Ruiz drives the consumer and customer product strategy for Australia’s No. 1 residential and commercial property sites, realestate.com.au and realcommercial.com.au – including web, mobile and tablet experiences. He also has accountability for the equivalent sites in Hong Kong & China; Italy, Luxembourg and France. Continue reading...

Tagged in:career, great product managers, Interviews